Analysis of Tourism Visit Langkawi Data
Langkawi’s top tier hotels target guests who are willing able to pay high rates because they see that it is a proper value for their money. These guest profiles (2019) are as follows:
• Europeans who are middle-aged onwards with high disposable income, with a desire for exotic and warmer climate experiences.
• Chinese in their late-20s to early ‘30s with high disposable income and without children.
• Wealthy families and young couples with young kids.
• Double occupancy factor ranged from 2.0 to 3.7, with more towards the higher range of 3.0.
• Repeat guest percentage ranged from below 10 to a high of 30 percent.
• Average total spent per guest ranged from MYR1,200 (mainly families) to MYR6,500 (couples), with an average spent per guest of just under MYR3,000.
In terms of the average room rates achieved by the higher end of the luxury market in Langkawi, it registered between USD350 and USD600 in 2019, which is below what the comparable properties in Bali, Phuket and Maldives had achieved in 2019.
**Source from Horwath HTL